How It Works
Amplitude captures user interactions in your product and turns them into structured data for insights on user engagement, conversion, and retention. Every click, session, and behavior gets captured as an event that Amplitude contextualizes with user properties. From there, you can run analyses like funnels, cohorts, retention, and segmentation.
Ask questions in plain English and get answers instantly. Watch real user sessions. Run experiments and see results in the same tool. Your data also works inside Claude, Cursor, and Lovable via MCP, so you never have to leave the tools you already use.
Integrate Amplitude in minutes by:
- Including our SDK in your website or mobile app
- Connecting to a data warehouse or cloud storage
https://amplitude.com/docs/data/data-get-started